National Council of Teachers of English Logo

Engaging Audience: Writing in an Age of New Literacies

Non-Member Price: $39.99

NCTE Member Price: $31.96

Editor(s): Angela Gonzalez, Elizabeth Weiser, Brian Fehler

This collection of essays about audience awareness from professionals in the English, public relations, and writing fields is based on the latest work of scholars Lisa Ede and Andrea Lunsford.

Level(s): College

ISBN/ISSN: 9780814102299

Stock No.: 02299


This collection builds upon Lisa Ede and Andrea Lunsford’s groundbreaking work to examine the rhetorical concept of audience as it relates to twenty-first century teaching and learning. Editors M. Elizabeth Weiser, Brian M. Fehler, and Angela M. González bring together compositionists from the departments of English, communications, public relations, and writing to offer insights that serve as a guide for incorporating audience awareness into the contemporary classroom.

Contributors engage in a dialogue with Ede and Lunsford’s previously published essays “Audience Addressed/Audience Invoked: The Role of Audience in Composition Theory and Pedagogy” and “Representing Audience: ‘Successful’ Discourse and Disciplinary Critique,” as well as their new essay, “Among the Audience: On Audience in an Age of New Literacies,” written especially for this collection.

Through these engagements, contributors offer insights on audience from divergent perspectives—composition pedagogy, new media studies, service learning and professional writing, diversity, and rhetorical and literary theory—that establish a third category in the addressed/invoked binary, an “audience updated” that takes various professional and cultural forms but is most evidently “audience interacting.”

340 pp. 2009. College. ISBN 978-0-8141-0229-9.
No. 02299 

Learn More

* Sample files are typically provided in PDF format and can be opened using the free Adobe® Reader® program or a comparable viewer. Click here to download and install the most recent version of Adobe Reader.

Document and Site Resources

Share This On:

Page Tools:

Join NCTE Today

Your Shopping Cart

Total Items: 0
Total Cost: $0.00
View My Cart

Search the Online Store

We accept Visa, Mastercard, and Discover
Please contact customer service directly if you wish to pay by American Express


Copyright © 1998-2019 National Council of Teachers of English. All rights reserved in all media.

1111 W. Kenyon Road, Urbana, Illinois 61801-1096 Phone: 217-328-3870 or 877-369-6283

Looking for information? Browse our FAQs, tour our sitemap and store sitemap, or contact NCTE

Read our Privacy Policy Statement and Links Policy. Use of this site signifies your agreement to the Terms of Use

Visit us on:

  • Facebook
  • Twitter
  • Linked In
  • Pinterest
  • Instagram

Document URL

Document Owner

Organization Name

NCTE - The National Council of Teachers Of English

A Professional Association of Educators in English Studies, Literacy, and Language Arts